Korean artist Jeongmee Yoon, from the Pink and Blue Project
Growing up, many boys often play with LEGOs, toy trucks, and balls, running around outside and getting dirty. Many girls, on the other hand, play with dolls, E-Z Bake Ovens and play 'dress-up.' Twin sisters and mothers Abi and Emma noticed this disparity. While Emma’s daughters received gift after gift of dolls, fairy princesses and toy make-up kits, Abi’s sons were given dinosaurs and toy trains. However, what really pushed Emma over the edge was her daughter’s sixth birthday party. Out of the 40 presents her daughter received, only three were not specifically targeted at girls: some colored pencils, and two games.
Out of a frustration with the stereotypes that girls are burdened with from birth, the sisters founded Pinkstinks in 2008. They believe that girls are forced into “a pretty little box,” one that emphasizes looks and traditional views of femininity, whereas boys are allowed to be rowdy, explore and get dirty. The goal of Pinkstinks is to change how girls are marketed to, encouraging retailers and manufacturers to examine the greater impact these stereotypes can have on girls as they age. Much of the current marketing tells girls that the only correct way to be a girl is to be interested in fashion and appearance. Experts see this trend as more disturbing when girls get older, citing tween and teens girls becoming more obsessed with their looks and suffering from low body image. Read more...
Pinkstinks are trying to change the way companies target girls as well as putting out positive messages of their own. Their site promotes strong role models for girls, provides a forum for girls’ voices to be heard and suggestions for products that do not advocate being a princess.
- Katie Weidmann
Girl Museum Inc.