Last year in America, male celebrities lent their voice to the “Real Men Don’t Buy Girls” YouTube campaign.
The campaign was launched by the Demi and Ashton Foundation (DNA). The foundation set up by Demi Moore and Ashton Kutcher aims to give a voice to those who want to take a stand against child sex slavery. With a website featuring celebrity endorsements and links to survivor stories, the campaign hoped to target men in America who are still willing to illegally pay for sex with girls. The global sex trafficking industry generated an estimated $32 billion in annual profit in previous years; and all of this money is earned off of the exploitation of hundreds of thousands of women and girls, some as young as twelve.
Demi Moore and Ashton Kutcher dedicated a great deal of time and effort to this cause, stating on the campaign’s Facebook page “We believe that the right to be free is a building block of our DNA.” With the high profile couple no longer an item, however, activity on the DNA Foundation’s online presence seems to have slowed. Given the high impact potential of celebrity endorsed campaigns, I hope that the DNA Foundation continues to fight for this cause, despite its founders personal difficulties. If you feel the same, visit the website and share the ad campaign. Remember, real men don’t buy girls.
The Girl Museum is also doing its best to highlight this global issue. Visit our Girl For Sale exhibition site to learn more.
Girl Museum Inc.