Chinese swimmers wearing ‘facekinis.’
Fact: Skin protection is of primary importance for a woman. The complexion needs intensive care--especially the face--even from a young age. But it looks like some women go the extra mile to protect their skin from harmful solar radiation. So to avoid suntan, women in China on a large scale started a new trend, facekini mania. Actually these masks exist for seven years in the market, but it wasn’t until this summer that the vast majority of women in Qingdao beach converted them into a basic accessory. They are an online bestseller and available in a variety of colors and designs, some also being adequately effective as a camouflage against sharks and jellyfish. What is most interesting is the sociological interpretation behind the facekinis. They seem to support a Chinese tradition against tanned skin, which is associated to a lower working class.
Although it’s understandable why we should not walk carefree under the sun--the serious effects of long-term UV light exposure such as photo-aging and skin cancer have become a common knowledge, there must be less daunting ways of prevention. I advocate the statement ‘pale is the new tan,’ but still, we should be able to recognize each other on the beach.
Girl Museum Inc.