Teen pregnancy is an issue that is most often discussed only in the context of girls. To an extent, it makes sense: girls are the ones who get pregnant, and the ones who are most affected by the emotional and social–not to mention physical–consequences.
However, it takes two to get pregnant, and a new ad campaign in Chicago sets out to remind people of that. The text for the ads is pretty straightforward, reading "Unexpected? Most teen pregnancies are. Avoid unplanned pregnancies and STIs. Use condoms. Or wait." The graphics however, are a bit different from the norm.
Though some people are concerned about the ads being disrespectful toward the transgender community, overall, the response has been positive. The hope is that the ads will start a conversation about how teen pregnancy affects the whole community. Additionally, the ad campaign is similar to one in Milwaukee, Wisconsin in 2009, which is credited with a 10% drop in the teen pregnancy rate in the area.
Though showing a pregnant man may still be shocking to some, it's not a new idea, as one ad campaign from London dates back to the 1970s.
Girl Museum Inc.