"Be Awesome:" Now that is a message to send to young girls!
Earlier this year, I wrote about how Black Widow might want to stir things up at Marvel over their new line of Avengers t-shirts. I’m happy to say that at least one company had the same problems with girls clothing that I have.
Yes, girls' clothes are cute, and there's nothing wrong with the pink and frilly nature of most of it. Unless, like me, you were a tomboy and wore a boy's Superman costume because they didn't make a decent superhero costume for little girls. Then, shopping becomes a nightmare: go with the pink and frilly that fits right, or do I just hit the boys section and disappear under my clothes?
Girls Will Be is out to change that by making girl clothes "without the girly." The founders, a trio of siblings that wanted to address the interests their daughters had that weren't stereotypically "girly," believe that girls should have more options to express their individuality.
Going beyond pink, embellishments, and imagery, Girls Will Be makes clothes that are made for girls' bodies with slimmer fit and shorter sleeves, but also address interests and hobbies that are more traditionally aligned with boys. As stated on their website
Clothes are one way kids express themselves, which is why it is so important for girls to see more options! So no girl ever thinks something is wrong if she doesn't like what girls are "supposed" to wear. Or stops liking something because she only sees it on boy clothes. We want all girls to be able to find clothes that reflect who they are and what they like. Because there is more than one way to be a girl!
I haven't been able to choose my favorite just yet. There’s the "Shark Attack" shirt, with sharks of all different types, or the "Blast Off" shuttle shirt, or a blue tee that says, "bold, daring, fearless adventurous, so many things."
Unfortunately, they don’t come in my size yet. But that's tomorrow's battle!
Girl Museum Inc.